How to Pitch to Brands
A Step-by-Step Guide to Stand Out and Seal the Deal
Are you ready to work with brands but unsure how to make your pitch stand out?
Crafting the perfect pitch can seem daunting, but with the right strategy, you’ll be one step closer to landing those dream collaborations.
Here’s a guide to help you create a compelling pitch that brands can’t ignore.
1. Keep It Short and Sweet
Brands are busy, and lengthy emails are a turn-off. Your pitch should be concise, engaging, and straight to the point. Introduce yourself, highlight your unique value, and explain why you’d be a great fit for their brand—all in a few sentences.
Example Opening Line: "Hi [Brand Name], my name is [Your Name], and I’m a [Your Niche] content creator with an audience that loves discovering [Brand’s Product Type]. I’ve recently had great success promoting [similar products] and would love to collaborate with you!"
2. Show Your Stats
Numbers matter! Brands want to see that you have a real influence over your audience. Share key statistics like:
Follower count
Engagement rate
Reach (especially for Instagram Stories or TikToks)
Audience demographics (age, location, interests)
If you have impressive sales stats from previous collaborations, mention them. For example, “My last collaboration resulted in a 20% sales increase within 24 hours.”
3. Prepare a Brief
Attach a simple, well-designed media kit to your email. It should include:
A short bio about you and your content niche.
Examples of your best-performing content.
Recent analytics from your social media accounts
Your rates
A list of deliverables you can provide (e.g., Instagram posts, TikToks, Stories, blog reviews, etc.).
4. Share Your Social Media Links
Always include links to your social media profiles so the brand can easily view your content. Make sure your profiles are polished, cohesive, and reflect your personal brand.
5. Show Relevant Content
Brands want proof that your audience aligns with their target market. Share examples of:
Similar collaborations you’ve done that drove sales.
Content you’ve created for a brand in the same industry.
Organic posts you’ve made using their product or a competitor's product that performed well.
For instance: “Here’s a TikTok I created promoting a similar skincare product—it reached over 100,000 views and generated 500 clicks to the brand’s website.”
6. Pitch Content Ideas
Come to the table with creative ideas that fit their brand. Suggest concepts for posts, Reels, or even campaigns. Brands love creators who are proactive and bring fresh ideas to the table.
Example Pitch: "I’d love to create a ‘5-Minute Morning Skincare Routine’ Instagram Reel featuring your [Product Name] as the star product!"
How to Pitch to Brands: A Step-by-Step Guide to Stand Out and Seal the Deal
Are you ready to work with brands but unsure how to make your pitch stand out? Crafting the perfect pitch can seem daunting, but with the right strategy, you’ll be one step closer to landing those dream collaborations. Here’s a guide to help you create a compelling pitch that brands can’t ignore.
7. Finding the Right Brands
Not sure where to start?
Here are a few ways to find brand contacts:
Search Email Addresses: Many brands list influencer contacts on their websites under “Contact Us” or “Collaborations.”
Reddit Groups and Social Media: Communities like Reddit or Instagram often share brand email contacts.
Etsy Email Lists: Save time by purchasing curated email lists from Etsy, like these:
Hunter.io: A powerful tool that helps you find professional email addresses associated with brands. Just type in the company’s domain, and it will generate relevant email contacts.
If you prefer a DIY approach, search for brands within your niche on social media, check their websites for collaboration information, or engage with them directly by tagging them in organic posts.
8. Be Authentic
Brands value genuine connections. Ensure your pitch reflects your unique voice and enthusiasm for their products. Personalize your email by mentioning why you love their brand or a product you’ve used.
9. Follow Up
If you don’t hear back, follow up after a week or two. A polite nudge can often make the difference.
Example Follow-Up Email: "Hi [Brand Name], I wanted to follow up on my previous email. I’m excited about the potential to work together and would love to hear your thoughts on my proposal!"
10. Use an Excel Spreadsheet to Stay Organized
Managing multiple pitches and collaborations can get overwhelming. Stay on top of things by using an Excel spreadsheet to track your outreach efforts and campaign details. Your spreadsheet can include:
Brand names and contact information.
Dates of initial outreach and follow-ups.
Status (e.g., "Awaiting Reply," "In Negotiations").
Campaign details (deliverables, deadlines, payment terms).
Bonus Tip: Download our free Brand Collaboration Tracker Template. Click here to access the template.
Final Thoughts
Pitching to brands is all about showing your value, being authentic, and making it easy for them to say “yes.” By keeping your pitch concise, sharing your stats, linking your social media, and tailoring your ideas to their brand, you’ll stand out in a crowded inbox.
With tools like email searches, Reddit groups, and curated email lists, finding brand contacts has never been easier. So start pitching, stay confident, and watch your collaborations grow!
Let me know how your next pitch goes! 🎉
Need inspiration for your emails? Don’t miss our Top 5 Email Pitch Templates to Land Paid Brand Deals featuring proven examples that have worked for creators like you!
