How Nic-Free Vape Companies Are Beating the Meta Algorithm for Ads

Navigating the restrictive landscape of Meta’s advertising policies is no small feat for vape brands. Yet, innovative nicotine-free companies like Ripple and Cyclone Pods are finding creative ways to promote their products without triggering algorithmic filters. By adopting clever language and positioning their products as part of the wellness movement, these brands are succeeding where many others fail.

Here’s how these brands are beating the Meta algorithm and what you can learn from their approach.