About — Cayla Ridley

I've spent 11 years turning influence into revenue. From luxury resort launches to scrappy, build-it-from-scratch affiliate programs, my specialty is driving real results for brands that value community, connection, and unapologetic identity.

My approach is psychology-first. I learn your buyer and your brand voice before I touch a creator list, then act as an extension of your team. I genuinely care about your vision, your sales, and the creators we work with as people — that's what makes the partnerships, and the performance, last.

I'm a D2C expert who's worked with everyone from start-ups to enterprises, and I obsess over ROI and KPIs the way most people obsess over follower counts. Today I run Quorra Agency from Atlanta.

Cayla Ridley

Founder & CEO · Quorra Agency

Breef Vetted 2026 Klaviyo Partner Omnisend Partner

How I Work

A spine, not a guess.

Psychology

Learn the buyer and the brand voice before a single creator is briefed.

Fit

Select only creators who can credibly sell this product to that buyer.

Community

Manage relationships like an in-house team — briefs, deliverables, real care.

Performance

Turn the best content into whitelisted ads, paid social, email, and proof.

Experience

Eleven years, receipts the whole way.

2021 — Now

Founder & CEO

Quorra Agency · Remote

Lead a boutique agency helping DTC and eCommerce brands scale through performance-driven influencer marketing, email automation, and Meta & Google Ads. Built welcome, abandoned-cart and re-engagement flows for 15+ brands, lifting conversion ~20%.

2019 — 2021

Senior Influencer Brand Manager

Trend Social · Houston, TX

Designed and ran influencer campaigns, product launches, and events for 8 brands across Instagram, TikTok, Facebook and YouTube — defining KPIs, growing budgets, and signing high-profile talent with the internal management team.

2017 — 2019

Influencer Marketing Manager

Red Dress · Athens, GA

Identified creators for sponsored campaigns and events, managed deliverables and logistics, and built the lifestyle/fashion influencer community. Tracked performance via Google Analytics, CJ Affiliate and Shopify — and developed the branded influencer trips (Four Seasons Orlando, Oʻahu, Seaside FL).

2016 — 2019

Event Promotional Team Lead

TEAM Enterprises · Athens, GA

Built and ran experiential marketing plans for major spirits brands (Malibu, Jameson, Glenlivet, Dusse), managing on-site teams and budgets while growing brand awareness and sales per event.

Hi, I'm Cayla.