Selected Work

The receipts.

Five campaigns across fashion, edtech, and lifestyle — each managed end to end, each tied to a number. Real creators, real ROAS, real revenue.

ShopRedDress creator roster at Four Seasons Disney World
Project 01 · Fashion / Resort Launch

ShopRedDress
× Four Seasons

For the launch of ShopRedDress's Spring Collection, I partnered with the Four Seasons at Disney World and invited four top creators plus a celebrity from The Bachelor to showcase the line. I managed the entire event — itinerary, featured outfits, influencer deliverables, rate negotiation, and hotel coordination — working alongside the merchandising and outbound teams. It exceeded expectations and led directly to four more influencer trips and a new 24-hour outbound team.

LauraBeverlin 1.6M HannahG11 1.5M Holliewdwrd 1.3M DedeRaad 1.3M Champagne&Chanel 1.1M
6.8M+
Combined reach
4
Follow-on trips
Jan '19
Disney World
Judith March results — 8x ROAS
Project 02 · Wholesale → D2C

Judith March
goes direct

Judith March, a previously wholesale-only fashion brand, wanted to move into D2C with a new spring line and a direct relationship with its customers. I built awareness and drove sales through strategic social campaigns and influencer collaborations. The event's success led the agency to sign talent discovered on the trip and launch a new subsection creating influencer products — amplifying awareness and sales as creators promoted their custom pieces.

8x
ROAS
D2C
Market shift
New
Talent signed
Affiliate program results — 13.57x ROAS
Project 03 · Affiliate / Full Year 2024

The affiliate
rebuild

From January to December 2024, I redefined a brand's approach to influencer marketing by implementing a strategic 15% commission model and narrowing the network to the creators who actually converted. The result was a sustainable, cost-efficient program that delivered growth quarter after quarter.

Lauren.does.cosplay 946K Ageminifairy 924K Doomblazer 257K Lisa.mancinerh 161K
13.57x
Annual ROAS
15%
Commission model
LAGO results — 6x to 17x ROAS
Project 04 · Built From the Ground Up

LAGO, from
zero

When LAGO wanted to launch its influencer marketing program, I stepped in to scale it from the ground up on a minimal budget. A targeted creator campaign drove significant brand visibility and measurable sales growth — climbing month over month to a 17x peak.

Costalicious 979K Paigeslayton_ 761K Llliindseyy 401K Tracie.Love 163K Aestheticbyaubrey_ 48K
6→17x
ROAS climb (Jan–Apr)
Min.
Starting budget
GauthMath results — $0.018 CPV vs $0.03 benchmark
Project 05 · EdTech / Back to School

GauthMath
beats the benchmark

In October 2024, I created a back-to-school influencer campaign for GauthMath, a leading education-technology app offering real-time, step-by-step math solutions. With a cost per view of just $0.018 — 1.8 cents — the campaign significantly outperformed the industry benchmark of $0.03 per view.

OfficialCorimiles 2.6M DamiaAppice 1.9M Fenscrazyfacts 272K Itsjustizzyog 253K
$0.018
Cost per view
40%
Under benchmark
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